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TFC Dealers’ Summit Fuels Knowledge and Kindles Passion for Genuine Service
The team. (L-R) CA-Central & West Territory Account Sales Head (TASH) Clarence Sanicas; CA-East TASH Mario Marasigan; North America Sales & Distribution Head Ray Olano; North America Customer Operations Head Agnes Jamias; North America Marketing Head Pam Castillo; North America Dealer Management & Recruitment Manager Malou Garcia; Marketing Specialist Haphi Llaneza; U.S. Sales Coordinator Kimberly Dado; CA Sales Coordinator Evelyn Cruz; US-Central TASH Joy Espinosa; North America Business Unit Head for Operations Kerwin Du; US-Southwest TASH Ariel Angeles; and US-East TASH Ryan Eduardo.
LAS VEGAS, February 8, 2018 — TFC recently held its Dealers’ Summit and Awards Night at the Paris Las Vegas Hotel. It was the first ever conference to be participated in by key dealers and agents across the three lines of businesses from all over North America: (1) TFC IPTV – a video-on-demand service; (2) myREMIT – a phone, online and brick-and-mortar remittance company; and (3) StarKargo – a door-to-door shipment service.
Over 70 participants, that included high-performing dealers and agents and TFC Sales and Marketing team members, attended two days of plenary sessions and workshops. The group did in-depth analyses and discussions about today’s overseas Filipino customers: what are their needs and how TFC’s products and services can best meet those (needs). Plans for the year were also discussed by the different businesses.
TFC dealers and agents participated in plenary sessions during the Dealers’ Summit at the Paris Las Vegas Hotel. (Photo courtesy of Haphi Llaneza)
Games were part of the team building sessions. Shown here is the winning team for the Highest Poker Combination game, showing their Royal Flush (Spades). (L-R) StarKargo Agent Bing Velasco, Ellen Tiamzon, Laurelia Yago, Jun Pacifico, and Service Awardee Larry Tiamzon (Photo courtesy of Haphi Llaneza)
TFC dealers and agents did various activities during the workshops and planning sessions at the TFC Dealers’ Summit. (Photo courtesy of Haphi Llaneza)
(L-R) Production Engineering Head Jonas De Leon; “Adobo Nation” Producer & Host Ginger Conejero; Head Writer Mouse Munoz; North America Sales & Distribution Head Ray Olano; CA-Central & West Territory Account Sales Head Clarence Sanicas; CA Sales Coordinator Evelyn Cruz; US-East TASH Ryan Eduardo; Martin Nievera; CA-East TASH Mario Marasigan; North America Dealer Management & Recruitment Manager Malou Garcia; US-Northwest TASH John Caridad; Marketing Specialist Haphi Llaneza; and US-Southwest TASH Ariel Angeles.
North America Sales & Distribution Head Ray Olano with Concert King Martin Nievera.
ABS-CBN Global COO Olivia de Jesus underlines the importance and the value of the contributions of the dealers and agents to TFC. De Jesus declared that “As our frontliners, we are counting on you to solidify our relationship with our subscribers. You know their pulse, what they want, and that is very helpful information for us who create the content.”
Country Manager for Canada Jun Del Rosario echoed the sentiment when he said, “Dealers have always been a very important part of the growth of TFC and ABS-CBN, and we look forward to continuing to be your partner as we move ahead and explore new opportunities.”
The summit was capped with dinner and the TFC BIDA Awards Night, recognizing the dealers and agents who performed well in 2016-2017. Under the TFC BIDA (Best and Inspired Dealer Achievement) Awards which was launched in 2016, the best performing dealers and agents of TFC IPTV, StarKargo and myREMIT receive trophies and prizes for delivering exceptional results in these lines of businesses. Below is the list of the current “heroes” of TFC, which is the literal English translation of the Filipino word “Bida.”
Dealers of the Year (North America)
1st Place Ronald Lim
2nd Place Leona Sala
3rd Place Aleli Cabunoc and Jun Pacifico
Top Sales Achievers
Aurora Cajucom (Canada)
Leona Sala (U.S.)
Ronald Lim (Premium Package Sales)
Agents of the Year (North America)
Rafael Carlos & Peter Carlos
Top Sales Achievers
Rafael Carlos & Peter Carlos (Northern California)
Jevy Gonzales (Southern California)
Agents of the Year
Joyce Minimart (Canada)
Express Remit (U.S.)
Top Sales Achievers
West Alexander Technologies (Canada)
JVM Enterprises (U.S.)
Larry Tiamzon was presented the Service Award for his more than 20 years of service.
Ronald Lim (2nd from right) is awarded Dealer of the Year and Top Sales Achiever for Premium Sales Packages by North America Dealer Management & Recruitment Manager Malou Garcia (left), Global & North America Budget Manager Edgar Carbonell (2nd from left), and North America Sales & Distribution Head Ray Olano (right).
Bing Velasco (2nd from left), brothers Ato & Peter Carlos (4th & 5th from left) and Ed Diolazo (not in photo) were awarded StarKargo Agents of the Year. Joining them are North America Customer Operations Head Agnes Jamias (left); (Cargo & Warehouse Operations Manager Noel Kenery (3rd from left); North America Sales & Distribution Head Ray Olano (2nd from right); and Product Operations Head Kerwin Du.
West Alexander Technologies represented by Ronald Opina (center) won TFC myREMIT Top Sales Achiever (Canada). Shown in photo are North America Marketing Head Pam Castillo (left) and North America Sales & Distribution Head Ray Olano (right).
North America Dealer Management & Recruitment Manager Malou Garcia (3rd from right) and CA Sales Coordinator Evelyn Cruz (3rd from left) are joined by TFC dealers and agents (L-R) Luming Pestanas, Leona Sala, Bambi Leda, Ellen Tiamzon, and Aleli Cabunoc.
Larry Tiamzon (2nd from left) receives the Service Award for his more than 20 years of service as a TFC Dealer. He is flanked by North America Dealer Management & Recruitment Manager Malou Garcia (left), North America Marketing Head Pam Castillo (2nd from right), and North America Sales & Distribution Head Ray Olano (right).
TFC dealers and agents are the vanguards of the businesses of TFC. According to Ray Olano, North American Sales and Distribution Head, “Our TFC dealers and agents are the frontliners of TFC, hence are critical in fulfilling ABS-CBN’s mission of serving the overseas Filipino.
When asked, what fulfills them as TFC dealers, Leona Sala, Top Sales Achiever for the U.S., shared that “It is the moment after I have set up the customer’s box and as soon as you turn it on, seeing the light in their eyes, the laughter, and the occasional jumping up and down and the hugs.”
Another dealer, Bing Lim, recalled that when she “installed the set-top box in the home of a 75-year old couple who had not been home in over 20 years, the first time they heard Noli De Castro (a popular Filipino newscaster) say ‘Magandang Gabi, Bayan,’ they actually had tears in their eyes.”
Olano recognizes how the dealers and agents serve as the link between overseas Filipinos and the motherland. He adds that “It is through them that we are able to connect our kapamilyas here in North America, back to our home country – either by providing news and entertainment through TFC, or remittance service through myREMIT, or balikbayan box service through StarKargo.
Over 70 participants, including TFC dealers and agents and TFC Sales and Marketing team members attended the two-day TFC Dealers’ Summit at the Paris Las Vegas Hotel.
According to Olano,“We need to properly equip and motivate our dealers and agents. The summit meeting equips their mind with knowledge, and the BIDA program fuels their heart with passion.”
In his inspirational speech, Executive Adviser Raffy Lopez expressed his gratitude to the team calling them “our beloved heroes in the field, the faces of TFC to our customers through the years.” Lopez paraphrased a 19th century poet and said, “We went to where there was no path, and left a trail. Mabuhay to all of you and from the bottom of my heart, thank you for your service.”
ABS-CBN International – TFC
2001 Juniperro Serra Blvd, Ste. 200
Daly City, CA 94014