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CAREERS

Currently in need of the following:

We hire exceptional people.  We want individuals who thrive on being challenged and are passionate about building a great company as well as growing with the company.

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Territory Account Sales Head

(Will be based in Mid-West)

General Job Purpose:

The ABS-CBN Territory Sales and Distribution Heads (TSDH) are responsible for building the TFC business, thru all the applicable TFC product lines – both subscription and non subscription, in the respective assigned territories or countries.

The Territory Sales and Distribution Head will provide leadership, direction, motivation and training to a team of Distributors and Direct Agents to ensure the annual business plan is achieved while developing, implementing and maintaining long-term sales and distribution plans for the region with the objective of increasing market penetration via extensive distribution.

Of equal importance will be the implementation of all marketing initiatives, interaction and coordination with the marketing team including that of other related ancillary departments.

KEY DUTIES AND RESPONSIBILITIES:

Reporting Engagement

The Territory Sales and Distribution Head directly reports to the Regional Sales and Distribution Head. They do not have a reporting responsibility to the assigned distributor/s in the territory; rather have a consultancy relationship with them.

Particular Functions 

The TSDH will work with the Regional Sales and Distribution Head in the development and execution of Sales & Distribution programs and initiatives which will enhance the territory’s demand-fulfillment capability.

Business Development Function

  1. Coordinate closely with the assigned distributor/s in the territory in terms of direction coming from the Regional Office.
  2. Develop key Sales and Marketing initiatives specific to local market to achieve key metrics
  3. Merchandise the territory, including partner/ complimentary establishments and events, with TFC Marketing collaterals
  4. Lead the distributor/s in implementing Sales and Marketing programs in the assigned territory
  5. Support other ABS-CBN non subscription product lines’ Marketing and Logistics such as Events, StarKargo and retail items
  6. Enable the assigned distributor organization for alignment with ABS-CBN’s standard and required systems and processes across all functions

Logistics/ Fulfillment Function 

  1. Act as a Liaison Officer between ABS-CBN and the assigned distributor/s making sure that Logistics process is in place, which includes, but is not limited to:
  • Avoiding lost sales due to absence of decoders
  • Ensuring that Marketing collaterals are present for deployment in the field
  • Leading the activation, maintenance and security of GOMs in the distributors site offices
  • Monitoring installation capacity in the territory and working closely with Customer Service to meet installation and maintenance lead times

Administrative Function 

  1. Act as the Official Representative of ABS-CBN in the territory in terms of Public Relations and Events
  2. Manage the Account Receivables of ABS-CBN from the assigned distributor/s
  3. Submit administrative reports and updates as required by the Regional Sales and Distribution Head
  4. Other functions that the Regional Sales and Distribution Head might assign

Other area of responsibility includes: 

Distribution Model Development 

  • Identify other channels of distribution within the assigned territory
  • Guide / enable Distributors / Direct Agents in sales forecasting process on a per platform/ per channel / per sub-agent  / per marketing initiative  basis within the assigned territory
  • Implementation of Joint Business Scorecard

Distribution Management 

Ensure distribution operational efficiency by providing strategy, training and consultation to the Distributors / Direct agents within the assigned territory in the areas of:

  • Coverage planning, execution and compliance monitoring
  • Recruitment of sub- agents
  • Monthly Business reviews
  • Development of field activated promo by dealers
  • Development of annual business plan
  • Merchandising requirements and initiatives inclusive of selling tools such as sales kits, flyers, PSF formats
  • Accounts Receivables Management and Collection
  • Inventory Management
  • Submission of monthly reports
  • Churn Management

Key Metrics

The TH are measured thru:

  1. Sales Performance versus Monthly and Annual Subscription Quota
  2. Sales Performance versus Monthly and Annual non-subscription Quota
  3. Sales Performance versus In-Country Events and PPV buys
  4. Churn Management versus Minimum Allowed Churn Metric
  5. Other Quantitative and Qualitative Deliverables as Specified in the Annual MBO
  6. Monthly Performance Scorecards of the Assigned Distributors/ Territories

DESIRED SKILLS AND QUALIFICATIONS:

  1. Extensive experience in the Sales and Distribution environment including direct management of Dealers and Distributors.
  2. Extensive experience in Sales Management & Marketing within relevant consumer industries
  3.  Extensive experience and exposure in the industry wherein ABS-CBN International belongs
  4. Outstanding track record of leading growth in various growth oriented and competitive industries and organizations
  5. Experience of working with multicultural partners
  6. Strong leadership and management skills within a multicultural business
  7. Strong presence, communication, and interpersonal skills and an ability to motivate and manage at all levels
  8. Experience in leading cross-functional teams to deliver results
  9. Exceptional business judgment and commercial awareness
  10. The ability to work in a matrix environment within a complex global organization
  11. Computer proficiency

Education                                         :  College Degree

Professional Training                   :  Continuous learning and skills development through regular training                                                                 and skills enhancement.

Others:

  1. Preferably from the FMCG environment
  2. Preferably out going and can travel extensively and without any travel restrictions
  3. Can work even on Saturdays and Sundays if needed
  4. Can develop good working relationship both internally and externally
  5. Can assimilate with all types of personalities

Interested applicants must submit their resume through this email address:

hrna@abs-cbni.com

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Marketing Specialist

(Will be based in Daly City, California)

General Job Purpose:

The Marketing Specialist will handle the implementation of the Product/Brand’s marketing initiatives (ex. Execution and monitoring of promotional campaigns; media planning; field sales merchandising development and roll-out; and event planning and coordination). He/she shall also provide assistance in the Region-level implementation of marketing initiatives.

The Marketing Specialist is tasked to develop and manage marketing campaigns that integrate advertising, public relations, sales promotion, digital and social marketing disciplines to generate leads, optimize conversion & nurture customers.

The Marketing Specialist should demonstrate strong verbal and written communication skills as well as cross-functional coordination skills. He/she should have demonstrated strength in thorough planning, including the ability to develop logical and detailed program mechanics, as well as to estimate, manage and track the marketing budget.

The Marketing Specialist must demonstrate the ability to flawlessly execute initiatives and plans, with consistent attention to detail.

KEY DUTIES AND RESPONSIBILITIES:

Marketing Planning:

  •  Support the Marketing Manager in the on-going assessment, analysis and reporting on Market and Customer issues, challenges and opportunities.
  • Participate in all Region-level Market Research initiatives and Strategic/Marketing planning processes.
  • Support the Marketing Manager in the development of Annual Marketing and Sales targets, KPIs and plans.
  • Lead the development of detailed mechanics and implementation plans for Region’s Product/Brand Marketing initiatives, including establishing budgets for each initiative.
  • Provide input and support to the development of detailed mechanics and implementation plans for select marketing initiatives.
  • Responsible for integrating promotional elements into marketing and maximizing communications channels.
  • They combine analytic and communication skills with excellent understanding of the full range of marketing techniques.

 Marketing Implementation:

  •  Handle operational aspects of all Product/Brand marketing efforts: promotional campaigns, media placements, merchandising. This includes leading the Marketing resources in the development, design, production, inventory planning and roll-out of all merchandising and marketing support materials.
  • Coordinate with cross-functional Regional teams as well as Sales team in the implementation of initiatives, following through on all mechanics.
  • Anticipate implementation potential problems and issues, and proactively make adjustments to implementations mechanics in order to ensure flawless execution of all plans.
  • Lead planning and implementation of Regions events.
  • Lead the development and production of all field marketing campaign materials and field sales support merchandising materials.
  • Lead the inventory planning and roll-out of all Marketing support materials, ensuring that appropriate volume-levels of materials are consistently available to support the requirements of field marketing and sales.

TRACKING and REPORTING: 

  • Lead tracking and reporting of Product/Brand Marketing budget. Ensure Marketing spending is in-line with budget. Recommend, secure approval for, and implement adjustments if needed.
  • Monitor, track, and report awareness level and customer experience issues related to the Product/Brand.
  • Track product sales performance through daily monitoring of KPIs – ie, sales contribution, product sales performance, marketing expenses.
  • Assist in Preparing/updating monthly Marketing Initiatives Report: promotion performance updates, post-evaluation report and merchandising.
  • PR/Media Monitoring – creates monthly media plans and monitor/audit placements and collates, prepares reports and sends media copies to PR Manila; Updates media partner database.
  • Creates and monitors Merchandising Inventory report for Movies and Retail.
  • Assist in collecting market intelligence on product preference, customers’ attitude, competitors and market opportunities.

DESIRED SKILLS AND QUALIFICATIONS:

Education/Experience: 

  • Bachelor’s degree in Business Management, Marketing, Business Economics, Communications, Finance or related courses.
  • At least 3 years’ experience within Marketing and/or Sales function, with exposure and good grasp of product/customer management, distribution, project management, business development.
  • Preferably with exposure to the Telecommunication or Media/Cable industries (ie, subscription-based business) and/or experience working in Consumer Goods industry.

Competencies: 

  • They must have practical experience of developing successful campaigns across a wide range of disciplines, including print, broadcast and digital advertising, direct marketing, public relations, sales promotion, event management, channel development and relationship marketing.
  • They must possess solid Project management skills which are essential to coordinate the work of a wide range of different internal and external partners.
  • Ability to multi-task; work under pressure and on tight deadlines; and meet deadlines on multiple projects.
  • Effectively manages multiple relationships and interactions at any given time, including supporting multiple Direct and Indirect Managers.
  • Excellent interpersonal skills across internal team members, customers, dealers and other third-party vendors, groups or partners.
  • Creative thinker and problem solver.
  • Proactive and demonstrates take-charge attitude.
  • Knowledge in Microsoft Office
  • “Hands on” orientation, very comfortable with implementation activities.
  • Excellent oral and writing skills
  • Willing and able to travel extensively in the implementation of initiatives.
  • Results-oriented. 

Language Ability: 

  • Must be Able to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
  • Must be able to write reports, business correspondence, and procedure manuals.
  • Must be able to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Behavioral Competencies:

  • Must possess a teamwork attitude when collaborate with all stakeholders
  • Must be people-oriented
  • Must be able to observe integrity when dealing commitments with internal as well as external clients
  • Must have discipline when creating strat plans and follow strict timelines of projects

Other requirements:

  • Willing to travel to other states in the US and other countries, when required
  • Willing to work more than 8 hours and adjust to other region’s time zone from time to time

Interested applicants must submit their resume through this email address:

hrna@abs-cbni.com

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Customer Experience Marketing Manager

(Will be based in Daly City, California)

General Job Purpose:

The Customer Experience Marketing Manager is a key role in the digital marketing team in charge of managing the marketing processes, infrastructure and methodologies that deliver and enhances the customer experience across our websites, services and products thru Marketing Automation, Email, Mobile and content marketing while helping the organization and internal stakeholders reach their revenue goals and KPIs and providing our executive team with a digital marketing-oriented single view of each customer across multiple products and services.

The Customer Experience Marketing Manager will oversee the strategic planning, project management and execution of our marketing automation project integrating all our products and services in Marketo and developing innovative and customer-centric automated marketing campaigns within the platform. He/she will be the Marketo owner within the organization and working closely with CRM, Global Marketing and the Global Leadership team develop, execute and drive the marketing automation globally for the company.

The Customer Experience Marketing Manager will oversee a team of two people in charge of email marketing and marketing automation operations and will be responsible for strategy, executions, results and performance of both programs:  Email Marketing and Marketing automation.

Additionally, he/she will manage existing processes and methodologies for services requests and execution as well as to improve and built upon them as needed while observing, instituting and enforcing best practices and industry standards for email marketing and automation.

Thinking out of the box and helping to develop a culture of innovation and industry leadership in automation and email marketing are the ultimate goal for this role.

KEY DUTIES AND RESPONSIBILITIES:

  1. Owner and responsible for our Marketo instances (and any other Marketing Automation Platform we may adopt in the future) in terms of planning, strategy, budgeting, direction, execution and project-related communications.
  2. Works collaboratively with cross-functional teams including Regions, MarCom, UI/UX, CRM and global marketing to deepen understanding of the business and deliver outstanding results in terms of marketing automation and email marketing current needs as well as opportunities for growth
  3. Evaluating marketing technology, identifying the latest and greatest, and bringing components to life together in real‐world use on the Marketing Automation Platform (MAP) at scale.
  4. Oversee development, calendaring and implementation of all marketing automation and email marketing program across digital channels tied to campaign, projects or initiatives.
  5. Direct and manage the marketing automation specialist working in our MAP (Marketo) to design email triggers/series, landing pages, social media tracking, mobile marketing strategy, LOBs cross-interaction, web personalization and regional/business email marketing requests.
  6. Provide direction and expertise to internal clients, products, services and regions in developing campaigns that will resonate with their markets based on historical trends and available data while designing inventive solutions to continuously enrich the profile and records of all our users across different products and LOBs.
  7. Work directly with Marketo consultants and third party vendors to execute our plans and constantly improving the platform for our internal clients but most importantly to offer nothing but the best possible experiences for our customers.
  8. Responsible for handling and processing quotes, invoices and contracts related to the email marketing programs, Marketo and Marketing automation.
  9. Create processes and methodologies for the CX Marketing Team to efficiently process requests, execute campaigns and provide full reports to clients and stakeholders per campaign globally.
  10. Understanding business and technical requirements and constraints, and leading and driving the effort to translate those requirements into strategic marketing solutions and ultimately pitch them to our clients, stakeholders and executive teams.
  11. Working closely with our engineering and IT teams to innovate and incubate new marketing technologies, and manage IT engineering and operations relationships for scaled capability rollout
  12. Leading the documenting of all key MAP processes, procedures and methodologies and keeping them up to date as they develop and evolve to be the foundation of our Center of Excellence and training resource libraries.
  13. Helping to ramp up, train, support and mentor marketing specialists and regional marketing teams around the company to empower them to serve their respective market more effectively.
  14. Integrate tightly with cross-functional team for projects and initiatives related to digital marketing and marketing automation while serving like an active agent of the organization’s digital transformation.
  15. Support new projects, LOBs or regional marketing teams as a Subject Matter Expert (SME) for all things marketing and sales technology including marketing automation, email marketing and digital marketing related.
  16. Define and manage business rules, scoring, multi-touch nurture, profiling, segmentation, workflows and reporting as well as Marketo’s DB management including manage marketing infrastructures, own the database. Including data clean up, appending, list segmentation, subscription management and reporting.
  17. Lead the creation and management of dashboards. As well as, closed loop reporting integrated with the sales database that tracks campaign effectiveness, prospect engagement, funnel advancement, scoring optimization, lead conversion and customer retention.
  18. Oversee new and existing Marketo integrations and marketing vendor relationships.

DESIRED SKILLS AND QUALIFICATIONS:

Education/Experience:

  • Bachelor’s degree in business, marketing or related field.
  • A minimum of 2-5 years of working marketing automation experience a must
  • A minimum of 1-3 years working with Marketo as a MAP (marketing automation platform) in a business or agency setting required.
  • Marketo certification a huge plus.
  • Knowledge and or experience using other MAPs (Salesforce’s Pardo, Hubspot, Eloqua, Etc) a big plus but not required.
  • 2-3 years of experience working with email marketing platforms (SendGrid, MailChimp, Bronto, Constant Contact) highly preferred.
  • Solid understanding of online and social advertising including automation technologies and methodologies such as retargeting, remarketing and audience targeting.
  • Working experience developing documentation and training materials for marketing related topics a major Plus.
  • Must have lead and revenue attribution analytics experience and/or expertise leading revenue attribution workflows and implementation.
  • Extensive hands-on experience all outbound/inbound activities, contact nurturing programs, and paid social and advertising.
  • Strong analytical skills, ability to relate results to client/project business objectives
  • High emotional intelligence with the ability to continuously problem solve across diverse subject matter with high client and team visibility.
  • Ability to manage and prioritize projects, budgets, resources, and be highly accountable.
  • Exceptional leadership skills and the confidence to inspire others.
  • Strong writing, presentation and analysis skills
  • An eye for quality and exceptional attention to detail.
  • Able to work independently and have excellent time management skills

 Language Ability:

  • Must be Able to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
  • Must be able to write reports, business correspondence, and procedure manuals.
  • Must be able to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

  • Must be able to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability:

  • Must be able to define problems, collect data, establish facts, and draw valid conclusions.
  • Must be able to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Behavioral Competencies:

  • Must possess a teamwork attitude when collaborate with all stakeholders
  • Must be people-oriented
  • Must be able to observe integrity when dealing commitments with internal as well as external clients
  • Must have discipline when creating strat plans and follow strict timelines of projects
  • Must be result-driven

Other requirements:

  • Willing to travel to other states in the US and other countries, when required
  • Willing to work more than 8 hours and adjust to other region’s time zone from time to time

Interested applicants must submit their resume through this email address:

hrna@abs-cbni.com

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Digital Marketing Coordinator

(Will be based in Daly City, California)

General Job Purpose

The digital marketing coordinator will provide key support for projects and initiatives in email marketing, SEO, Marketing Automation and Online Advertising for all internal clients, LOBs and regions within ABS-CBN International.

The DMC will facilitate process and requests and interface with clients and stakeholders serving as the main liaison and point of contact for the digital marketing department handling requests, communications, reports and internal communications.

Working closely with the department manager the DMC will craft, send and answer internal communications related to the department projects, updates and services as well as providing information, data or status updates to upper management and executive team.

KEY DUTIES AND RESPONSIBILITIES:

  1.  Responsible for the tactical execution of small-mid size social advertising campaigns in Facebook, Instagram, YouTube, and Google Display Network including asset management, campaign management and reporting as needed.
  2. Assist with the development and implementation of strategy for all paid social efforts and as project coordinator for major digital marketing campaigns.
  3. Manage and update campaign timelines, campaign schedules and project roadmaps for all digital marketing initiatives.
  4. Generate advertising performance and campaign reports for regions and LOBs during and at the completion of each assigned campaign.
  5. Assist the email marketing team coordinating major campaigns between cross-functional teams, internal clients and stakeholders.
  6. Manage digital marketing services requests across digital marketing team, working with designers, developers and vendors as needed to support projects and goals of all our LOBs and regions.
  7. Create and manage ad-hoc marketing reports and analyses across channels, and help monitor budget performance for specific projects.
  8. Support the Search Engine Optimization team coordinating campaigns, timelines and reports.
  9. Assist the database marketing team with the marketing automation project and Marketo-related initiatives.
  10. Monitor competitive marketing activity, and help identify and vet new digital marketing ideas to accomplish overall digital marketing objectives.
  11. Conduct digital marketing research for specific projects and initiatives and support in developing documentations for internal processes and systems to help train and empower our internal and regional marketing teams.

DESIRED SKILLS AND QUALIFICATIONS:

Education/Experience:

  •  1-2 years of digital marketing experience a plus
  • Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in writing
  • Ability to work well independently and with a team.
  • Meticulous attention to detail, Strong analytical, problem solving ability. Strategic marketing thinking a major plus.
  • Passion and interest in digital marketing with superior time management and organizational skills
  • Working knowledge of Microsoft Word, Excel and Powerpoint
  • Ability to quickly learn new technology platforms, marketing trends and methodologies.
  • Experience with paid social advertising in Facebook, Instagram and Youtube a big plus.
  • Google AdWords and Display network also a major plus.

Other requirements:

  • Willing to travel to other states in the US and other countries, when required
  • Willing to work more than 8 hours and adjust to other region’s time zone

Interested applicants must submit their resume through this email address:

hrna@abs-cbni.com

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Digital Producer 

(Will be based in Glendale, California)

General Job Purpose

The Digital Producer is responsible for the editorial direction and content for digital and social media platforms with the ability to create written and video content, manage a network of contributors, and improve digital performance by increasing quantity and quality of output.

KEY DUTIES AND RESPONSIBILITIES:

  1. Editorial Direction & Content Creation
  • Written, image and video content development, scheduling, and management
  • Uploading and publishing of content on website, social media channels, etc.
  • Increase website and social media channels performance in terms of page views, unique visitors, and bounce rate, likes, engagement, and positive sentiment
  1. Contributor Management
  • Writer/ blogger and producer management
  • Strategic partnerships with other influencers, community-builders, and news organizations
  1. Others
  • Coordination with other in-house ABS-CBN International teams and external partners and consultants to grow and create market-focused initiatives
  • Create strategies to build and establish brand awareness and community engagement through partnerships and other initiatives
  • Implement digital and social media strategies
  • Develop and optimize workflow techniques to manage complex written and video projects effectively and efficiently.

QUALIFICATIONS:

Education: Bachelor degree in communications, digital media or related areas

Functional/Technical Competency Requirements:

  • Understands editorial cycles and is up-to-date with digital and social media trends
  • Strong writing, communication, and presentation skills
  • Video production skills
  • Able to identify topics and people to feature that will increase traffic
  • Understands web marketing principles and applies it to content
  • Highly resourceful and creative
  • Able to meet tight deadlines and work on multiple projects
  • Able to work independently and make sound decisions
  • Proficient in Final Cut Pro, Adobe Suite, Microsoft Office (Word, Excel, Powerpoint) and WordPress

Behavioral Competencies:

  • Problem-solving: able to break down problems into smaller components, understands underlying issues, can simplify and process complex issues.
  • Teamwork: Meets all team deadlines and responsibilities; listens to others and values opinions
  • Integrity: Deals with others in a straightforward and honest manner
  • Discipline: Excellent in time management and organization; sets priorities effectively
  • Self-starting attitude: Takes the initiative and holds interest to seize opportunities and make an impact independently

Interested applicants must submit their resume through this email address:

hrna@abs-cbni.com

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Talent Coordinator 

(Will be based in Glendale, California)

General Job Purpose

The primary role is to organize and advance the career of talents, such as actors, artists musicians, athletes, etc.

He/she is responsible for seeking opportunities and representing the group’s interests during the negotiation of contracts.

KEY DUTIES AND RESPONSIBILITIES:

  • Build strong relationships with high powered brand decision-makers and large influencers.
  • Manage the effective execution of each campaign or project for any assigned accounts to enable team members to exceed expectations
  • Actively pursue new business from existing clients by creating solution-oriented and creative ways to meet their campaign objectives
  • Develop project plans, strategies, new business pitches, timelines, and status reports for internal and client needs
  • Manage the work flow of team projects to/from the media department, including the traffic of materials to and from the client to meet deadlines
  • Achieve specific growth bookings and revenue goals, further establishing TFC as a key player in the branded entertainment marketplace, connecting influencers with brands
  • Research, identify, and prioritize client opportunities via direct brand partnerships, while identifying creative connections with their Youtubers, Instagramers, and all things Influencer
  • Manage relationships with prospective partners from opportunity through close of deal
  • Organize, analyze and interpret campaign performance metrics to optimize future campaign strategies and metrics.
  • Perform all activities in the business development cycle – generate leads, qualify opportunities, educate stakeholders, develop proposals, negotiate terms, close deals
  • Coordinate channel partner events and parties, both planning and execution

Essential Skills and Experience: 

  • Avid fan of YouTube, with knowledge of the MCN ecosystem – YouTube “stars” and influencers
  • 1-2 years in high volume, outbound B-to-B sales role with demonstrated ability to pitch, negotiate and close deals
  • Demonstrated ability to consistently meet (and exceed) measurable goals
  • Proven ability to self manage and work collaboratively
  • Excellent written/verbal, time management, and quantitative/analytical skills
  • MS Office proficiency, including a high degree of proficiency in Excel and PowerPoint

Interested applicants must submit their resume through this email address:

hrna@abs-cbni.com

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Social Media Specialist

(Will be based in Glendale, California)

General Job Purpose

Seeking an experienced, creative, adaptable, and self-motivated who will be responsible for creating and driving social media and community relations initiatives. We’re looking for a strategic Social Media & Community Specialist to better engage with and grow our audience of social media followers.  You will be responsible for establishing the overall vision and strategy for the editorial direction and content of our digital platforms with the ability to create written and video content, manage a network of contributors, and improve digital performance by increasing quantity and quality of output.

Candidates for this role should be proven innovators and social media experts, ready to build and grow our social presence. You are well-versed and familiar with the millennials with a large background in social media management. A positive, energetic attitude is essential for success.

KEY DUTIES AND RESPONSIBILITIES:

  • In charge of publishing/distribution of written and video content on digital platforms (Facebook, YouTube, Instagram, Twitter, etc.)
  • Ongoing engagement with audience across all digital & social media platforms
  • Develops relationships with social media influencers to maximize reach of content
  • Works with Digital Producer to create video content
  • Monitor industry trends, best practices and happenings in the social media space and share key learnings with the team
  • Monitor overall progress across all social media accounts with a clear understanding of monthly progress towards KPIs
  • Excellent knowledge of current and developing marketing strategies across social media channels with a focus on Facebook, Instagram, Twitter, and YouTube
  • Develop monthly, quarterly, and yearly reports based on key social KPI’s
  • Optimize posting schedule & frequency to obtain maximum interaction & impact
  • Written and video content development, scheduling, and management
  • Increase website performance in terms of page views, unique visitors, and bounce rate
  • Other duties and responsibilities as assigned

QUALIFICATIONS:

  • Bachelor’s Degree in Creative Writing, Journalism, Marketing, Communications and/or relevant field
  • Minimum 2+ years equivalent related experience in social media.  Experience with a cable TV network, digital content company, or production company a plus
  • Must be familiar with business applications of social media platforms including Facebook, Twitter, Snapchat, Instagram, YouTube, Google+, Tumblr, and more
  • Strong knowledge and experience in content curation and optimizing based on copy, creative, and placement
  • Blogging, journalism, or editorial experience
  • Experience with managing social media marketing campaigns and accounts, online communities, and brand management
  • Experience around engaging with users online and growing communities
  • Excellent written, verbal, and visual communication skills
  • Excellent software skills (Adobe Suite, Google suite, PowerPoint, Excel, Word, calendar programs)
  • Impeccable organization and detail oriented
  • Deep understanding of social media management and analytics tools, with an eye on market trends
  • Knowledge of photo editing software (Photoshop and Illustrator)
  • Collaborative, positive, team player, and solutions oriented
  • A self-starting attitude—ready to seize opportunities to make an impact without needing to be told

Interested applicants must submit their resume through this email address:

hrna@abs-cbni.com

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Digital Producer

(Will be based in Daly City, California)

General Job Purpose

ABS-CBN International is a media company and the world’s largest content-provider for Filipinos. We are building a startup team of innovation architects for an expanding market to develop new content and products. We’re looking for passionate visionaries who have next-level commitment, agility, and creativity who can turn blue sky ideas into breakthrough legacies.

We’re offering an opportunity to join an award-winning team and a fantastic creative work environment, where each member’s progression is limited only by talent and commitment.

The Digital Producer is responsible for the editorial direction and content for digital and social media platforms with the ability to create written and video content, manage a network of contributors, and improve digital performance by increasing quantity and quality of output.

KEY DUTIES AND RESPONSIBILITIES:

1. Editorial Direction & Content Creation

  • Written, image and video content development, scheduling, and management
  • Uploading and publishing of content on website, social media channels, etc.
  • Features identification, booking, producing, and scheduling
  • Increase website and social media channels performance in terms of page views, unique visitors, and bounce rate, likes, engagement, and positive sentiment

2.Contributor Management

  • Writer/ blogger and producer management
  • Strategic partnerships with other influencers, community-builders, and news organizations

3. Others

  • Coordination with other in-house ABS-CBN International teams and external partners and consultants to grow and create market-focused initiatives
  • Create strategies to build and establish brand awareness and community engagement through partnerships and other initiatives
  • Implement digital and social media strategies
  • Develop and optimize workflow techniques to manage complex written and video projects effectively and efficiently.

QUALIFICATIONS:

Education: Bachelor degree in communications, digital media or related areas

 Work Experience:

  • Minimum 2 years experience in journalism, media, social media, or web management and content-creation, preferably with mid-level editorial experience

 Functional/Technical Competency Requirements:

  • Understands editorial cycles and is up-to-date with digital and social media trends
  • Strong writing, communication, and presentation skills
  • Video production skills
  • Able to identify topics and people to feature that will increase traffic
  • Able to interpret various data reports, including website statistics
  • Understands web marketing principles and applies it to content
  • Highly resourceful and creative
  • Able to effectively manage a network of freelance contributors
  • Able to meet tight deadlines and work on multiple projects
  • Able to work independently and make sound decisions
  • Proficient in Microsoft Office (Word, Excel, Powerpoint) and WordPress

Behavioral Competencies:

  • Problem-solving: able to break down problems into smaller components, understands underlying issues, can simplify and process complex issues.
  • Teamwork: Meets all team deadlines and responsibilities; listens to others and values opinions
  • Integrity: Deals with others in a straightforward and honest manner
  • Discipline: Excellent in time management and organization; sets priorities effectively
  • Self-starting attitude: Takes the initiative and holds interest to seize opportunities and make an impact independently

Interested applicants must submit their resume through this email address:

hrna@abs-cbni.com

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Trade Marketing Specialist – Events Project Lead

(Will be based in Daly City, California)

General Job Purpose

Trade Marketing Specialist is a member of the Trade Marketing & Events support group of the North America region.  Primarily functions as the Trade Mktg / Events Specialist that acts as key driver of events/projects. The position also assumes any of the three main functions of Trade Marketing – Trade Communication / Productions Services / Sales Services.  Traveling outside the HQ and within a period of time during projects is expected.

MAJOR DUTIES AND RESPONSIBILITIES:

 1. Events Specialist: Project Lead

  • Champion / Main Driver of an event
  • Manages the project based on approved P&L
  • Keeps the project on track based on ideal event timelines and milestones
  • Scopes / Sources / Initiates negotiation with appropriate venues for the event
  • Does initial review of supplier contracts
  • Coordinates with internal resources (ie marketing, PR, production)
  • Direct contact person of Manila Global Events for assigned projects
  • Provides on-site requirements of other business units (ie AdSales)

2. Trade Communication; and/or

  • Mounts the Trade Event based on Group Head’s plans
  • Development of sales tools as per needed:
    • Media kit
    • Powerpoints
    • Sales flyers / One-sheets
    • Folders
    • Product Updates
  • Updating of mailing list / Sending e-mailers
  • Determines and manages seasonal sales giveaways
  • Client gifting
  • Strategizes and works with other internal groups for corporate Holiday gifts.

3. Production Services; and/or

  • Initiating “Day One” discussion with AE and client for production requiements
  • Tracks, traffics, and supervises production efforts of AEs
  • Preparing status reports of all production efforts
  • Tasks product/program owners of advising group of opportunities (ie during regular CASE meetings)

 4. Sales Services

  • Initiating “Day One” discussion with AE and client for production requiements
  • Tracks, traffics, and supervises production efforts of AEs
  • Preparing status reports of all production efforts
  • Tasks product/program owners of advising group of opportunities (ie during regular CASE meetings)

May be asked to perform other tasks as may be required.

MAJOR INTERNAL AND EXTERNAL CONTACTS:

Internal Contacts:

           Group Head – regular reporting requirements and other special projects

           Trade Marketing Ops Specialist – regular basis

           AdSales Account Executive (Region & Manila) – when required or on-a-need basis

          MPEG, S&D, Marketing, Finance – on a per-project basis

External Contracts:

          Events Suppliers – as necessary

 QUALIFICATIONS:

  •  Degree and/or Background in Marketing, Events, Project Management
  • At least a minimum of 4-year experience in events and/or project management
  • Has a good working knowledge and understanding of P&L
  • Has good verbal, written and interpersonal communication skills
  • Has demonstrated tenacity, cool demeanor, analytical thinking.

Interested applicants must submit their resume through this email address:

hrna@abs-cbni.com

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